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Get The Verve Nerve!| | The Verve Nerve! Vemma's revolutionary energy drink, Verve, is like no other competitor --- "so healthy it's sick! "You are what you eat," the old adage goes. But what if you are what you drink. If you're like hundreds of thousands of Americans, sugary soft drinks and caffeine-loaded energy drink are fueling your extra-long workweeks. The result is an exhausted and increasingly overfed yet undernourished society. Vemma, an Arizona-based nutritional supplement company, offers a viable alternative that hopes to come to the rescue.
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Vemma Meets Verve -
The cutting-edge hybrid marketing company has made a name for itself through its flavorful liquid supplement called Vemma, boasting ingredients that contain vitamins, minerals and antioxidants. Developed by one of the country's leading nutritional product formulators, Dr. Yibing Wang, Vemma offers more than 65 plant-sourced minerals, organic, glyconutrient-rich aloe vera and decaffeinated organic green tea. Packing an extra is mangosteen; widely know in the scientific community as the "queen of fruits" for its high antioxidant levels.
Dr. Wang spent many months developing Vemma. His exhausted research, including numerous overseas quests for the finest quality ingredients, resulted in one of the most powerful liquid nutritional products anywhere.
Now, Vemma has the clinical studies to prove it. While dietary supplement companies are not required to fund research studies on their products, Vemma chose to submit its proprietary Vemma formula for evaluation by an unbiased research facility. Dr. Boxin Ou at Brunswick Laboratories, an independent contract laboratory, set out to prove the scope of Vemma's efficacy and bioavailability. The two studies, which were completed in December 2007, used randomized double-blind placebo studies to measure Vemma's bio-absorption rate of vitamins, antioxidant potency and specific plant nutrients, as well as the effect of Vemma on one segment of the body's immune system--T helper cells. "The studies showed positive and significant changes in nutrient absorption and body chemistry," Dr. Wang says. "As a scientist, I am very pleased with the results." These studies enable us not only to say Vemma is a powerful, bio-available beverage with multiple health benefits, but it enables us to prove it.
The Vemma formula's blend of clinically studied ingredients creates a simple, powerful and comprehensive daily nutrition program that can help with overall vitality and well-being.
Taking its successful formula one step further, Vemma has now created a revolutionary new product--Verve, a dietary supplement containing all the healthy benefits of Vemma with the additional boost of an energy blend. This edgy energy drink, formulated by Dr. Wang, comprises 2 ounces of Vemma, 6 ounces of ultra-purified sparkling water and a specially formulated energy blend.
Containing the equivalent of about an apple and a half of the natural fruit sugar fructose, Verve also offers a zero-calorie, sugar-free version. To ensure all the healthy ingredients in Verve remain intact until delivery, the can is equipped with a special protective liner to preserve all the benefits of the drink until consumption.
A healthy energy drink? It may sound like an oxymoron, but Vemma has accomplished such a feat with Verve.
Popularity Of Energy Drinks
- According to industry consulting firm Beverage Marketing, energy drink sales have increased nearly 700 percent since 2001 and account for $5.6 billion domestic market. This product genre is popular among nearly all demographics, but is especially popular among the teen, 20- and 30- something age brackets. Why? In a word, convenience. "Functionally speaking, the key driver behind the growth of this market is the convenience and popularity of energy drinks as a functional delivery system." according to a December 2007 consumer report by Packaged Facts.
But, the increased consumption of some popular energy drinks by teens and young adults has caused concern among health officials. These energy drinks, unlike Vemma's Verve, are packed with sugar (some up to 90 grams per can) and caffeine, two ingredients that can wreak havoc on developing bodies when consumed in excess.
But Verve is a healthy alternative for those younger consumers. "We want to positively impact the health of the next generation," say Vemma Founder and President BK Boreyko. "We want to give this market what they want as far as an energy drink and taste, but we also want to provide nutrition, phytonutrients, vitamins, minerals, and antioxidants." For some teenagers, this will be the healthiest thing they do all day.
For The Next Generation
- The Centers for Disease Control, through its National Health and Nutrition Examination Survey, found that the number of overweight children ages 6 to 11 increased from 4 to 13 percent between 1965 and 1999. Similarly, the number of overweight adolescents ages 12 to 19 increased from 5 to 14 percent. As the statistics rise, health experts worry that a healthy diet is becoming increasingly rare for many children and youths. Like the baby boomer generation, supplementation is an effective option for children and adolescents, but convincing these age groups to chew a nasty tasting multivitamin or swallow a handful of pills can be tricky.
BK believes that Verve is one of the most effective tools to fill the teenage nutritional gap. "The Vemma formula can reach millions of energy drink consumers who never thought about supplementing before the introduction of Verve," he says. "Judging from the numbers of positive phone calls I'm getting and the great buzz energy drinks are receiving, Verve could be one of the biggest products we've ever seen."
In developing the product, BK considered what effect the popularity of sugary soft drinks and energy drinks may have on the health of the youngest members of the American population. "Teenage obesity and diabetes have soared over the last five years, and during that same period energy drink sales have absolutely exploded into a more than $5 billion domestic market," BK says. "So I decided that we needed to have a healthy alternative for these kids--something that their parents would be happy to see them drinking and something the kids will embrace as a cool, hip product."
Effective Advertising
- Taking an already popular product category--energy drinks--and adding a healthy twist is an intriguing way to incorporate vitamins, minerals, and antioxidants into the diet of a generation that already has a strong affection for energy drinks. Getting that product into the hands of those teenagers, however, is a different challenge entirely. Today's teenagers are constantly bombarded by information overload. BusinessWeek reports that 15- to 18- olds spend an average of nearly seven hours a day using media entertainment, such as watching television, playing video games and surfing the Internet, exposing them to innumerable advertisements. "Kids filter through what they respond to by how it's delivered," BK says.
A Packaged Fact consumer report points to unique forms of marketing as the key to reaching these audiences. "Attractive and evocative packaging, guerrilla tactics and other alternative marketing practices will be important tools for marketing the nature of energy drink brands," according to the report.
"That's exciting news because this tells me we're right on target," BK says. "We have phenomenal-looking packaging and unique, hybrid forms for marketing our products. Together, these two elements make it as easy as possible for Vemma members to share Verve with every generation."
The "MySpace Generation," as the pre-teen and teenaged population has been dubbed because of their reliance on Internet socializing, is proof that word-of-mouth advertising is still effective, "This age group is connected through virtual social networks, such as Facebook, MySpace and the like," BK says. "The term networking has never been more powerful than it is in this up-and-coming age group. They are connected like never before on a global basis.
For Vemma and its energy drink, Verve, this means more then just selling a product, but also providing a growing business opportunity for teenagers who previously would've been deemed unlikely business owners. Teens 14 to 17 are allowed to start their own Vemma businesses with notarized parental authorization. This new age bracket opens a door for Vemma and new avenues for teens often limited to minimum-wage jobs and struggling to balance school and work. "A kid talking to his buddies about an energy drink that's good for them and can make them money gets through far more effectively than any television, radio or print ad would; not even a sponsorship with Extreme Games," BK says.
Sharing The Mission Of Health
- BK is driven to make a positive difference in the lives of others. Together with the Vemma team, he has created an energy drink that can positively affect the health of consumers--through Verve's healthful ingredients--while providing opportunity for financial gain to members through the revolutionary sales system of the Verve product. They call it "hybrid marketing," a unique blend of retail marketing and network marketing.
"One of the advantages to being a member of our company is that we have a singular formula focus," BK says. "We have more than one product, but we have a single formula. Because of this, there's not a lot of training required. The focus, once you've learned the fundamentals, is how the member chooses to distribute the product." This distribution option, whether through personal sales or vending machines in large arenas, allows members who sell Verve a business advantage that few companies in the industry can offer.
Now, the development of the Verve product and its corresponding mission of wellness, BK is confident that the future for Vemma is limitless. "It's not what we've done or where we've been, but where we really want to go that matters," he says. "Verve is the most exciting product that I have ever held in my hand; it's massively consumable and the clinically studied formula is going to take our mission of promoting health to places we've never gone before."
| | | Posted 10/10/2008 10:10 AM - 17 Views
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